It’s time to be that “go-to” dance studio!
When it comes to growing your dance studio, do you feel like you’re being pulled in a million different directions?
On top of working long hours, dealing with demanding parents, and the constant competition for students, you’re also in charge of mentoring your instructors, completing your monthly reconciliations, and managing the day-to-day upkeep of your studio. But wait. You still need to update your website, send out weekly newsletters, and run your social media accounts.
Phew! I get it. I’ve been in the dance industry for 20+ years and as a dance instructor for over half a decade I’ve worked with several dance studio owners like you and know firsthand what it’s like to own and run a dance studio.
That’s why I want to give you the copywriting and content marketing resources you need so you can just focus on doing what you love most!
Let my words supersize your class numbers.
Do you want more students? Less pressure? And more you time?
Let me relieve you of the stress of writing. After all, you landed on this site because you’re looking for a copywriter (like me) who can elevate your website response rates, increase your enrollments, and your school’s profit.
Good news! You’re heading in the “write” direction! 😊
I’ll turn your lackluster, under-performing copy into creative, voice-driven marketing that helps you stand out from the competition and establish your dance studio as “the place” to go for dance lessons in your local community so you don’t miss out on potential growth in students (and in your pocket)!
Here’s how I’ll get your content en pointe…
Brand Strategy
If you find it hard to pinpoint what makes your studio different and why it’s the perfect choice for dancers in your area, then let’s talk about creating a marketing strategy that achieves your goals. I’ll also help define and develop your unique brand voice through compelling content across all online and offline marketing channels, including print (brochures, flyers, mail pieces), emails, newsletters, social media, video, web pages, etc.
Email Copywriting
Your current and prospective students just want to stay connected and inspired! From weekly newsletters to one-off announcements, I’ll write powerful and personal emails that will build relationships, credibility, and trust.
Content Marketing
Whether you’re looking to offer more online classes, increase your student count, or simply educate a broader audience within your local dance community, I’ll help establish your business as the expert choice for everything dance with value-packed blogs and articles that are backed by solid research and industry knowledge. Bonus: I’ll even make it Google-friendly so that people who are looking for dance studios will be sure to find yours.
Website Copy
How do you get noticed by prospective students and their parents when there are literally hundreds of dance schools online? Well, you need a copywriter like me with search-engine smarts and arts industry knowledge to tell genuine and inspiring stories about your studio that will cut through the noise, earn trust, and build your business.
Search Engine Optimization
Leap to the first page of search results with consistent, high-quality content. I write effective search engine optimized content that will make it easy for students, sponsors, and parents to find you online so that you can stay visible as an expert in your dance community. You’ll never have to worry about having enough students to maintain your business again!
Social Media Strategy
If you're like most dance studio owners, you don't have the time, resources, or experience to run your social media platforms. There are more important things to worry about like those new pointe shoes on backorder or how Sally's mum won't stop texting you about her daughter's tap solo! But let’s face it: social media is one of the most important things you can do for your business right now. I’ll take all the Facebook-ing or Instagram-ing entirely off of your hands so you no longer need to worry about posting, coming up with content, or engaging with your followers to ensure you're staying "social". I’ll direct people to your studio with eye-catching images and insightful copy that’s packed with personality!
